Alessandra Ambrosio Wearing Pheel

Alessandra Ambrosio was photographed wearing her pheel Go-2-Pants ($87) in Los Angeles earlier this week! This is at least the third time the supermodel mom has been spotted in the brand. She was previously  photographed in the same to Go-2-Pants and then again wearing the pheel Getaway Pant ($87) and Pheather tank ($47) (www.pheel.com).

See more fashion blog posts about Alessandra Ambrosio here on the Fashion Salad.

Jeans Fit Better Than Marriage

Joe's Jeans founder appears to unfortunately be getting divorced.  Fortunately the jeans he created fit better than the marriage.

Joe Dahan's wife, Ambre, filed to end their marriage, citing the usual irreconcilable differences.

Joe, who turned the company into a juggernaut, we guess to be worth a nice sum of money.

Ambre wants a piece of the action ... she's gunning for spousal support and wants joint custody of their 2 kids which are the ages 5 and 3.

They married in 2006.  We wish Joe, Ambre, and the entire family the best during this challenging time.

We learned of this news from TMZ.  Tune in to TMZ on TV weekdays Monday through Friday check http://www.tmz.com for more news about fashion companies and celebrities.

Bohemian Beach Cover Ups for Summer 2014

Make sure you’re covered up with Milk the Goats bohemian finds! All retail under $100 and are flirty, fun, colorful and lightweight…perfect for the beach (www.milkthegoat.com)! Be in touch if you’re interested in more information about Milk the Goat.

FOB Direct Using PLM Software from WFX

FOB Direct has been in fabric and garment manufacturing in China and other countries for over 25 years. The company supplies to department stores, specialty chain stores, brands and wholesalers with clients across UK, USA, Europe, Australia and New Zealand. Managing production of good quality garments and fabrics from China and Asia is the key area that the company wanted to strengthen through implementation of new technology.

FOB Direct used two in-house custom built systems for over a decade. Managing the customization was slow, expensive and running servers for remote access was a financial drain. FOB Direct felt a Cloud-based system was required to successfully coordinate the complex business operations across regions and to save on the IT Infrastructure costs. FOB Direct chose WFX because it did much more than what their present systems did, at half the cost and was also on the cloud.

"For a complete system that saves on having to run servers and at a totally affordable cost on a per user basis WFX ticks all the boxes."

"We chose WFX because it is a complete end-to-end product life-cycle solution with a fully integrated task management by exception. It offers multi-currency costing and a good T&A system. Our staff is able to view the entire production operation and can easily assign tasks to other users. Management now has a quick overview of over-due and one-time tasks on their screen. The online training of WFX and support has been excellent and far better than I have seen from other companies and is very user friendly."- says Warren Bird, Owner.

FOB Direct manufactures fabric and garments for clients worldwide. The company is dedicated to ensuring their global clients benefit from the powerful ability FOB has to source quality suppliers who deliver in quantity and on time. It is recognized as a company that can achieve these goals providing the perfect partnership of Western ingenuity combined with Chinese adaptability.

FOB Direct trade throughout the world, negotiating the price and managing the production of good quality garments and fabrics out of China and Asia.

FOB Direct specialist product category is casual active wear across mainstream markets. The major category is swimwear from infants to adults. Their core lines include printed tees, hooded sweatshirts.

About WFX

WFX stands for World Fashion Exchange Inc. The company is a leader in the Cloud based Fashion PLM & ERP market with clients across multiple continents. Its main product is the WFX Fashion PLM & ERP system, which has over 15,000 users across 400 fashion companies.

WFX’s cloud-based delivery platform requires no investment in hardware, software, or IT infrastructure and requires no IT support. WFX PLM & ERP allows fashion companies to gain efficiencies throughout the product lifecycle which reduce costs, improve quality, shorten time to market, and increase profitability.  www.wfxondemand.com

Read more fashion industry technology blog posts on Apparel Search.

Macy's Back-to-School Fashion 2014

Macy's is gearing up for the 2014 back-to-school season with the latest trends and incredible promotions, all in time to have school-goers prepped, packed and looking smart as school begins this fall. 

"As the shopping destination for moms, kids and college students, Macy's offers the latest fashions at affordable prices for all kids going back-to-school this season," said Martine Reardon, Macy's chief marketing officer. "As children get ready for the classroom, it is often a busy time for parents too. At Macy's, we have great fashion and finds -- across apparel, shoes, home and accessories, all under one roof to make shopping stress-free."

Back-to-School Sales
Shop Macy's this season and receive an "A" in style and savings on the best brands at affordable prices. From wardrobe staples like denim, sneakers and backpacks from Levi's, American Rag, Nike and more, to items that help maximize space in your dorm room, Macy's has something to fit everyone's back-to-school checklist this fall. From July 23 through Sept. 7, visit a local Macy's store and macys.com for fun-filled events and savings including:

Junior Girls:

• $14.99 (Reg. $24) Screen tees from Pretty Rebellious, Awake and more
• $34.99 (Reg. $46) Levi's jeans
• $24.99 (Reg. $44) Basic colored jeans from Celebrity Pink
• $29.99 (Reg. $49) High-waist jeans from Tinseltown and Celebrity Pink
• $24.99 (Reg. $39) Soft pants from Stoosh, Rewash and more
• $19.99 (Reg. $29) Cropped tops from Planet Gold, Self Esteem and more

Handbags:

• 25 percent off backpacks from Kipling, Madden Girl, Nine West and more. (Reg. $54 - $119)

Shoes:

• $29.99-59.99 (Reg. $39-69) Boots from Rampage, American Rag and Madden Girl
• $29.99-39.99 (Reg. $39-49) Fashion sneakers from G by Guess and XOXO
• $49.99-$59.99 (Reg. $59-$69) Wedge shoes from Chinese Laundry and Material Girl

Young Men's:

• $39.99 (Reg. $58) Levi's jeans (through 9/1/14)
• $14.99 (Reg. $24) Graphic tees
• $19.99-$24.99 (Reg. $29.50) American Rag shorts
• $19.99 - $27.99 (Reg. $40) Denim from Ring of Fire & Royal Premium
• $9.99 - $14.99 (Reg. $14.50 - $19.50) Young Men's tank tops

Girls:

• $7.99 (Reg. $12-$14) Mix 2 Match from Epic Threads; choose from tops, scooters and leggings; Girls 2-6x
• $19.99-$24.99 (Reg. $40) Levi's jeans; Girls 2-16
• $8.99-9.99 (Reg. $13) Screen-printed tees from Beautees, Belle du Jour and more; Girls 2-16
• $14.99-$19.99 (Reg. $20-$28) Tops from Epic Threads, Speechless, Beautees, Belle du Jour and more; Girls 7-16
• $11.99 (Reg. $18) Leggings from Epic Threads; Girls 7-16

Boys:

• $24.99-$27.99 (Reg. $40 - $44) Levi's jeans; Boys 2-20
• $14.99 (Reg. $18) Nike tees; Boys 8-20
• $7.99-$9.99 (Reg. $12 - $15) Screen-printed tees from Epic Threads; Boys 2-20
• Always $6.98 and $10.98 tees and shorts from Champion; Boys 8-20

Back-to-School Fashion and Dorm Trends

This fall, boys and girls will dream under the midnight sky as blue hues take center stage. From late summer's pale blues with a likeness to faded denim to winter's dark navy and peacock blue worn in rich velvets and jacquards for holiday parties, this palette carries throughout the entire season. Each blue can be paired with fall's pale gray acting as a neutral or with pops of black and white.

For girls, 90s grunge returns with strong punk influences. Call it a fashion nirvana, as individuality and freedom of choice are prominent. Leather, moto jackets and pants with plenty of varnish and hardware are a must-have. Re-colored tartan plaids go from classic to youthful and take on a rock n' roll vibe in everything from blazers and boyfriend cardigans to baby doll dresses and flouncy skirts. Slip-on sneakers, lace-up booties, and totes also get an update. Soft pants and crop tops are another go-to look for the early fall and back-to-school time period. The bomber, cardigan or "coatigan," a cardigan that's slightly longer, all are new and evolve her style. Top off her look with gold jewelry and a crossover mini bag or backpack. For little girls, those ideas still shine through, with bold, saturated colors that make the school uniform pop back to khakis, black and navy. With these trends, one thing is certain, she has all she needs to express herself this season.

With the 80s and 90s serving as the inspiration, guys look toward a mainstream interpretation of the punk grunge era. The motorcycle jacket is an iconic silhouette and continues to evolve into fabrications beyond leather. The denim jacket takes a slightly tougher stance with more aggressive washes and contrast sleeves. Studs are back and show up on jackets, wovens, knits and caps. Graphic tees take center stage here with skulls, animal prints and punk rock band graphics. For little boys, the influence of the hipster-grunge era continues with a little bit of rock 'n roll and a dash of punk. Key elements like plaid, cardigans, rocker graphic tees play back to skinny denim. Stars, stripes and skulls are the graphics to go after along with the play on words with attitude. Key rocker and some hand-illustrated, do-it-yourself elements come into play.

When it comes to dorm living, there are ways that college students can make their rooms feel more like "home sweet home," while getting clever and creative with storage for a small space. Adding a distinct focal point to the room is a great start, such as a vibrant comforter or duvet with a few chic throw pillows to introduce new energy. To further warm up the room, floor lamps are great additions, as well as a plush area rug in rich colors, muted natural shades or bold patterns to tie everything together. Hanging shelves for closets and over-the-door shoe organizers are also must-haves - leaving students with plenty of room to study and relax!

Teen Vogue Back-to-School Saturdays

On Saturday, Aug. 9, Macy's will again celebrate Teen Vogue Back-to-School Saturdays in select locations nationwide. During the one-day shopping extravaganza for the best deals on everything for back to school, customers can enjoy a showcase of the hottest fashions for fall, sweet treats and lively music while scouting their favorite brands.

Visit macys.com/bts for more information about in-store promotions, the latest fashions for back-to-school and special events.

Learn more about back-to-school fashion shopping opportunities from the Apparel Search guide.