Brokn Legend Represented by MMPR

Contemporary hat brand Brokn Legend will launch its debut Spring/Summer collection on www.broknlegend.com today. "The Great Escape" collection represents a man's companion in his journey through life; declaring a hat as not just an accessory, but also as an essential.

The designs of Brokn Legend are rough around the edges yet effortlessly stylish to symbolize the individual who wears them. With styles including "The Traveler ($135)," "The Midpoint ($115)," and "The Wildlife ($115)," the collection exudes the freedom that comes along with wearing these tastefully rugged caps. "A man shouldn't have to compromise, and by wearing Brokn Legend you won't have to. Being able to be yourself is the ultimate luxury" says founder, Anthony Capt.

The brand's mission is to provide its customers with the perfect everyday hat. This is achieved by a combination off vintage aesthetics, a classic shape and high quality materials to create an effortlessly stylish look for men that don't want to compromise on quality but still want to look casual. Whether demonstrated in the leather backstraps and underbrims, strategically placed slogans, or simply in the distressed detail throughout, expert craftsmanship and extreme attention to detail is apparent. The patches see on Brokn Legend hats represent souvenirs picked up throughout life's journey, while the high-quality denim used embodies one's favorite pair of jeans kept and worn throughout life.

The name 'Brokn Legend' challenges society's belief that in order to be a legend, one needs to do something extraordinary; Brokn Legend believes that to be a legend, one must embrace a state of mind. The man wearing this hat is true to himself, raw at times, but always real. He sees the irony in the modern legend, and redefines it. He is "the other" kind of legend, the Brokn Legend. The full collection is scheduled to launch in mid April, though certain styles will be available for purchase in March on the Brokn Legend website. Prices range from $115-$135.

Nordstrom Repurchase Program

Nordstrom announced today that its board of directors has authorized a repurchase program of up to $800 million of the Company’s outstanding common stock, through March 1, 2015. The shares are expected to be acquired through open market transactions. The Company intends to fund the repurchase program from existing cash on hand. The actual number and timing of share repurchases, if any, will be subject to market conditions and applicable Securities and Exchange Commission rules. This program is in addition to the Company’s existing repurchase program that was approved by the board in February 2012. The existing repurchase program has $344 million outstanding, as of February 26, 2013, and will expire on February 1, 2014.

Nordstrom also announced today that its board of directors has approved a quarterly dividend of 30 cents per share, an increase of 11% over the previous quarter’s dividend. The dividend is payable on March 22, 2013 to shareholders of record at the close of business on March 11, 2013. 

Bellamy Young Smolders at 2013 Oscar Viewing Party

Making a captivating entrance on the red carpet, actress Bellamy Young was smoldering in a one-shoulder evening gown by Mac Duggal at Elton John’s Annual Oscar Viewing Party. Featuring a floral beaded embellished bodice complete with sheer detail, this design captivated the essence of classic elegance with updated subtle sexy details by way of a thigh-high slit. Showcasing Mac Duggal’s knack for creating sexy yet classic gowns with a high emphasis on glamour, Bellamy made a sensational appearance on Hollywood’s biggest night.

WHO: ABC’s ‘Scandal’ actress Bellamy Young 

WHAT: Actress Bellamy Young attends Elton John’s Oscar Viewing party wearing a: One-shoulder gown with sheer detail beaded floral embellishments and thigh-high slit.

WHEN: February 24^TH, 2013

WHERE: Pacific Design Center in West Hollywood, CA

ABOUT MAC DUGGAL:

Born in India, Designer Mac Duggal’s enthusiasm for women’s couture fashion was honed at an early age when he took a sketch pad and began to merge the rich, royal history and opulent traditions of his native land with a sophisticated and contemporary esthetic. Today the Mac Duggal Design House continues to showcase seasonal collections known for their statement and entrance-making drama, feminine detailing and modern sensibility. Each Mac Duggal design reflects Mac’s vision to create wearable gowns and dresses that encapsulate the very essence of the women who wear them and reflect her strength, confidence and inner beauty. Mac Duggal’s creations are as magnificent as the maharaja palaces that served as the brand’s earliest inspiration. From sleek and streamlined silhouettes to intricate draping and body conscious shapes that garner attention to more jeweled, beaded, embroidered and embellished styles – each present an early indicator to the upcoming season’s trends with an exquisite attention to detail that are the hallmark of an authentic Mac Duggal design.

You may want to also view Paula Patton wearing Mac Duggal at an Oscars after party.

Sarah Jessica Parker's Daughter, Marion 'HEARTS' ban.do

Sarah Jessica Parker's daughter, Marion wore ban.do on her way to school earlier today in New York City! The fashionable tot looked adorable in her ban.do heart headband ($35; www.shopbando.com) with her twin sister and mama, who also looked chic in her Level 99 Sarah Jeans. The Sarah jean will launch this spring and is currently available for pre-order ($175; www.level99jeans.com).

Juliette Lewis in TACORI Jewelry February 2013

Juliette Lewis sparkled in TACORI at the 2013 Vanity Fair Oscar Party at Sunset Tower the other night in West Hollywood. The actress accessorized her colorful gown with a TACORI .61ct Diamond Blue Quartz over Hematite Ring from their City Lights collection (#SR14935, $2,690; www.tacori.com).

By the way, did you see Gabrielle Union wearing a Tacori ring last month.

Taylor Lautner Spotted Driving his Fisker Karma February 2013

Twilight star, Taylor Lautner was spotted driving his Fisker Karma this past weekend. The eco-conscious actor arrived in style in his sleek silver Fisker Karma to the Vanity Fair Oscar Party at Sunset Tower last night. Designed and engineered in California, the Fisker Karma is the world's first luxury Electric Vehicle with extended range (EVer). It offers the performance of a sports sedan with better mileage than the leading hybrids.

On Friday, Taylor was also spotted in his Fisker Karma with pal, Patrick Schwarzenegger at the WME Agency Party!

Jennifer Lawrence is Fashion Forward in State Room Jewelry at the Vanity Fair Campaign

Jennifer Lawrence wears State Room Jewelry to the Vanity Fair Campaign Hollywood 2013 Event Jennifer Lawrence goes glam in State Room Jewelry at the Vanity Fair Campaign Hollywood 2013- Vanity Fair, Barneys New York And The Weinstein Company's Celebration Of "Silver Linings Playbook" In Support Of The Glenholme School on Febraury 20th, 2013 in Los Angeles, CA. Jennifer wore the Natural Emerald Triple Stone Drop Earrings in Emeralds and 5.5 CT Diamonds from State Room Jewelry. State Room Jewelry is the line by Sarin Minassian whose collection offers both subtle, elegant pieces to bolder, statement ones. The collection is inspired from trends from around the world, and provides pieces that can transition from day to night. State Room Jewelry has already been spotted on celebrities like Anne Hathaway, Kristen Kreuk, and Blake Lively and is available for purchase at www.stateroomjewelry.com.

State Room Jewelry Natural Emerald Triple Stone Drop Earrings in Emeralds and 5.5 CT Diamonds. $2,950.00 You may also want to view the recent blog post about Ashley Benson wearing State Room jewelry in New York.  It may be a good idea to also check the Anne Hathaway blog post on the Blog About Fashion website.

Vancouver Fashion Week March 2013

Vancouver Fashion Week

Date/Time: March 19^th - 24^th 2013 5pm-9pm Weekdays4pm-8pm Saturday & Sunday

Location: 50 E Pender St, Vancouver, BC V6A 3V6

Showcasing 50 plus local and international designers and their Fall/ Winter 2013 collections at the Chinese Cultural Centre.

Website / Twitter / Facebook: http://vanfashionweek.com 

https://twitter.com/VanFashionWeek/ 

https://www.facebook.com/vanfashionweek

Email: info@vanfashionweek.com

Phone: 604 220 5862

High-tech meets high fashion: Diana Eng

Best known for her role on the second season of "Project Runway," Diana Eng creates fashion and accessories that combine cutting-edge technology with design concepts from nature and science.

Watch the full clip here:

http://whatsnext.blogs.cnn.com/2013/02/19/high-tech-meets-high-fashion/

Video from CNN’s The Next List.

The Next List airs Sundays on CNN at 2:30 p.m. ET

Follow The Next List on Facebook: https://www.facebook.com/thenextlist

Follow The Next List on Twitter: @cnnthenextlist

Learn more about Diana Eng at her website.

BEAUTY BOX PHOTO - Hollywood's Digital Makeup App

Beauty Box Photo™ is a revolutionary new smartphone application that takes exclusive digital imaging technology used by Hollywood and empowers users to look their best in every photo. With Beauty Box Photo’s technology at your fingertips skin imperfections and lines are easily erased. The iOS app (iPhone & iPad) offers a free, fun, and easy to use Digital Makeup™with just a few taps, so people can have celebrity perfection without the price tag.

Beauty Box Photo’s unprecedented technology is subtle and natural looking so no one has to know. It offers a layer of Digital Makeup that takes away harsh edges and blemishes while staying true to the user’s essence. The user interface is self-explanatory and comes with 15 free pre-set photo styles from Reality Star to Twilight.

Unlike other smartphone apps on the market, Beauty Box Photo doesn’t require complicated user interaction to do its magic. Once the user enters their skin type and age, the Digital Makeup technology automatically identifies skin tones, lighting and coloration to apply the level of smoothing that the user requests and create a magazine worthy picture.
Social Engagement is a large part of everyday life and Beauty Box allows users to share photos with friends by uploading pictures to sites including Facebook, Twitter and Pinterest. To make the process even more exciting, it is integrated with Lifemusing.com*, an exciting new photo-sharing site that gives people the power to share their photos with an entire community or limited groups of friends. *Additional information about Lifemusing.com below.

Beauty Box Photo was created by Digital Anarchy founder, Jim Tierney, after seeing first hand how much work goes into touching up rock stars and celebrities in music videos and movies. Beauty Box solved that problem for the likes of HBO, NBC, and Universal Music and now it will do it for anyone with an iPhone. Today, since everyone, not just professionals, are shooting with high definition and/or high-resolution cameras, skin imperfections are easily noticeable in photographs, especially when combined with the harsh lighting of camera phone flashes. Thus, Jim realized we could all benefit from his Digital Makeup technology and Beauty Box Photo was born.
For users that want to use Beauty Box on video, similar to how networks and studio use it, a web-based version for non-professionals is coming soon.

ABOUT THE FOUNDERS

Beauty Box Photo was created and conceived by Jim Tierney and Garrick Meeker, founders of Digital Anarchy and lifemusing.com. They’ve been developing software for film, television, and photography since 1995, which has been used on countless feature films, commercials, music videos and photographs. Digital Anarchy was founded in 2001 and has clients such as NBC, HSN, E! Entertainment, and Universal Music. They’re proud to be helping lifemusing.com bring this technology to iPhone users and everyone.

ABOUT LIFEMUSING.COM

Created by the founders of Beauty Box Photo, Lifemusing.com is a new photo-sharing site designed to function the way people live their lives, sometimes publicly, and sometimes privately. Users can manage, organize and share their photographic moments with specific groups of friend, targeted social networks and the entire world. Photos uploaded to Lifemusing can be reposted to social networks including, but not limited to, Facebook, Twitter and Pinterest. At the center of Lifemusing are the Collections, which can be public or private. Private collections allow only invited members to see, upload and comment on pictures so all the images from a night on the town can be shared in one specific place. In addition to allowing users to upload photos from their devices of choice, Lifemusing is fully integrated with the Beauty Box Photo mobile app so Beauty Box fans have an entire social community dedicated to their new favorite app.

Thomas Tait’s London Fashion Week Show February 2013

St James's is hosting Thomas Tait for his sixth season as part of London Fashion Week. The autumn/winter show took place at Carlton House Terrace Garages on Saturday 16 February. This unique location has been transformed by St James’s ready for London Fashion Week.

Thomas Tait’s ready-to-wear demonstrates a unique combination of structure and fluidity, lending a clear aesthetic to the garments and footwear he conceives for his eponymous women’s wear label. Tait rose swiftly to prominence in London and important critics immediately championed him because of the directional refinement and considered detail that is integral to his designs.

Smart Turnout and Archie Foal make up some of the recently opened retailers in St James’s, with upcoming brands including café Borough Barista and The Left Shoe Company. St James’s recently hosted Fashion East’s Menswear Installations, as part of London Collections: Men. The popular shopping and lifestyle destination, world renowned for high quality menswear and accessories, and for its stylish bars, cafés and restaurants, such as new Italian restaurant, Cicchetti – the first London location for the San Carlo group. Shops in the area specialise in producing bespoke collections. World famous heritage retailers in St James’s include: Turnbull & Asser, shirt makers by Royal Appointment; London’s leading cheesemongers, Paxton & Whitfield; Floris, perfumers since 1730; and the “Queen’s Grocer” Fortnum & Mason, all holders of Royal Warrants.

For more information on St James’s visit:
stjameslondon.co.uk
twitter.com/_stjameslondon

The Crown Estate is investing £500 million in St James’s over the next 10 years with a focus on keeping the area in line with its core values: personal, distinctive, stimulating and eclectic. The Crown Estate is committed to enhancing the area through a proactive tenant mix strategy, continued refurbishment of some of London’s most historic landmark buildings and improved streetscape to encourage pedestrian dwell time. The St James’s development will secure the area as one of London’s most sought after retail destinations. 

Introducing Wallis, Topshop’s Sister Brand

Happy Valentine's Day! We are pleased to introduce WALLIS, a new online brand to the United States, for your review. As Topshop’s sister company, Wallis offers stylish and well priced clothing and accessories, made for the real woman. Just launched in the US, Wallis is a go-to brand in the UK for the busy professional and the stay at home mom who wants to dress to impress on a budget.


Dresses shown range in price from $67 to $96, blouses start at under $50 and ballet flats retail for $35. Items are available for purchase on www.wallisfashion.com.

You may want to also read the Statement Blouses blog post on the Style Blog.

LONDONEDGE Was Once Again Edgy and Buzzing

LONDONEDGE

25th -27th January 2013

The National Hall - London Olympia

This January 2013 LondonEdge was once again an edgy, buzzing and energetic affair.

Catering to a group of the most creative and exciting ‘niches’ in fashion and accessories, LondonEdge is the perfect trade show for those looking for a broad range of distinctive fashion styles combined with a no holds barred attitude. An incredible array of brands showcased their collections in both LondonEdge Original and LondonEdge Fashion; a parade of dramatic footwear, elaborate corsets, extravagant jewellery, fancy dress, hosiery, bondage accessories and more.

Visitors, buyers and exhibitors travelled from 5 of the 6 continents to this one of a kind show, with an overall 36 countries represented at the event.

As well as top attendance figures from Germany, France, Italy and Belgium, this January 2013 show additionally saw the highest Japanese attendance for some time. This seasons new dates also proved popular with 73% of attendees pre registering and an even spread of attendance across Friday, Saturday and Sunday.

With such a comprehensive range of brands available there truly is something for everyone. Visitors were drawn to Pamela Mann's statement hosiery and Loungefly's edgy and feminine bags, available in an assortment of patterns from leopard print to skulls.

Collectif's vintage inspired dresses and Vanity Projects quirky 1950s retro collection appealed to the rockabilly consumer whilst Prong Jewellery's heavily studded necklaces and cuffs proved popular with the rock and goth lovers.

Accessories and footwear brands dominated the show floor with incredible platform boots and glitter shoes from Pleaser USA, rockabilly jewellery from Bubblegum Vegas and sophisticated head pieces from Slightly Scarlet.

As well as serving up a wide variety of punk, retro and rock labels, LondonEdge consistently provides an eclectic mix of live performance and visual arts entertainment. Taking to the stage this January, Britain's Got Talent semi-finalist Billy George wowed the crowd with his Cyr Wheel skills, manoeuvring the steel wheel around the stage with effortless grace.

Stephen Williams hand balance and strap routine had people on the edge of their seats with an upbeat and dynamic performance, whilst taking to the air Yvette Du Sol performed a moving silk aerial dance displaying extreme flexibility and strength.

Drawing a huge crowd on Friday and Sunday, Carrie Ann O'Dell's Dita Von Teese inspired burlesque performance oozed sexuality and sophistication. Sitting nicely with the 1930's and 40's style exhibitors, this burlesque show was extremely evocative of the genre's golden age.

After three busy and exciting days on the stalls, LondonEdge was wrapped up on Sunday with the announcement of the UGLY™ Models x LondonEdge modelling competition. With a unique outlook, the UGLY™ philosophy is simple, ‘any beauty can be airbrushed but we want our look to have true character’. Priding themselves in hand picking all models and ensuring they have a look for every market, the agency were on the prow for a lucky winner to snatch up a 12 month contract and stylised photo shoot.

With a variety of standout styles and beauty at the show, competition was rife but 13 semi finalists were finally shortlisted and after strutting their stuff on the stage, rockabilly beauty Georgine Horne took the crown with Stephanie and Malikah taking 2nd and 3rd respectively.

With UGLY's belief that 'no one is too abstract' and LondonEdge's eclectic array of exhibitors and visitors, this partnership proved to be very fitting.

With over a decade under its belt, LondonEdge is one of the longest standing and consistent fashion trade shows in the UK and it continues to offer an exciting and ever-evolving platform for its UK, European and worldwide exhibitors. Constantly developing to meet the needs of its exhibitors, the next show will fall on its traditional dates - Sunday 1st - Tuesday 3rd September 2013.

We are excited to see what LondonEdge has in store!

Victoria Justice Carries Farbod Barsum February 2013

Victoria Justice carried a Farbod Barsum clutch to The Cinema Society And Dior Beauty Presents A Screening Of 'Beautiful Creatures' at Tribeca Cinemas in New York City. The actress and singer looked chic in her fur coat and Farbod Barsum Leela Clutch in Black Ostrich Leg ($3,080).

More from Farbod Barsum. Molly Sims with Farbod Barsum Whitney Port Carried Farbod Barsum Gloria Reuben with Farbod Barsum

Celebs Pump It Up February 2013

Celebrities are pumping it up! Grammy nominee Carly Rae Jepsen, Safe Haven's Julianne Hough, and teen fashion designer Kylie Jenner have recently taken their style to the next level with their platform pumps! Whether jet black or nude, stiletto or mary jane, these girls are stomping the ground in styles now available at Victoria Colasanto. The New York shoe designer offers sexy starlit inspired heels sure to stun everyone around you, without stunning your wallet. $110-$129 (www.victoriacolasanto.com).

Hilary Duff Visits CRUMBS for Valentine's Day Treat

Hilary Duff made a quick stop at CRUMBS Bake Shop in Beverly Hills this afternoon to pick up some sweet treats for Valentine's Day. The busy mom on the go took a break and picked up some cupcakes from CRUMBS' Valentine Signature collection for her loved ones (available at all locations and for order online, $27; www.crumbs.com)!

For a video of Hilary shopping CRUMBS, visit: http://x17video.com//

Lookbook and interviews - H&M for Brick Lane Bikes

The "H&M for Brick Lane Bikes" is a men’s collection combining the function of cycling wear with great city style for both on and off the bike. It is made from more sustainable materials as part of H&M’s Conscious work.

VIDEO 1. H&M for Brick Lane Bikes --- Lookbook video.

VIDEO 2. A follow-up video with more info about the upcoming collection, which is launched on March 7, 2013 worldwide.

Published on Feb 11, 2013

Petter Klusell, designer at H&M; Chris Christodoulou, graphic designer at BLB and Feya Buchwald the founder of BLB tells us about the collaboration between the two companies and the coming collection "H&M for Brick Lane Bikes".

Produced by Barracuda Film & TV. Cleared for online publication and TV broadcasting.

Grammy Gems that Shine

Established singer-songwriter, Estelle, and new pop music girl group, Blush Band, looked stunning on the red carpet at the 55th annual GRAMMY Awards. Estelle is wearing a fun, but sophisticated printed gown and a super chic clutch paired with a Royal Asscher statement necklace and ring. While Ji Hae, from the all-girl super group Blush Band, pairs a Charles Albert ring and oversized POParazzi earrings with her sparkling long sleeve mini. Victoria, also from Blush Band, accessorized with an Evil Pawn Jewelry necklace and cuffs with her dazzling sequined jumpsuit and over-the-top lace-up wedges. Alisha from Blush Band wears a Charles Albert ring with a super fabulous beaded mini. Last, but certainly not least, Angeli of Blush Band, dons eye-catching Jared Jamin earrings with her sparkly Grammy ensemble. Each of these stylish ladies offered a fresh look to the Grammys red carpet.

WHO: R&B singer, Estelle, and new all-girl super group, Blush Band.

WHAT:

R&B star, Estelle wears:

Royal Asscher: Gold and floating diamond pendant, $29,000 (www.royalasscher.com)

Royal Asscher: Gold and ceramic floating diamonds ring, $2490 (www.royalasscher.com)

Victoria from the Blush Band group wears:

Evil Pawn Jewelry: African Silver Stack Necklace, $50 (www.evilpawnjewelry.com)

Evil Pawn Jewelry: Three Africa Stack Cuffs, $30 each (www.evilpawnjewelry.com)

Alisha from the Blush Band wears:

Charles Albert: Titanium treated quartz ring, $300 (www.charlesalbert.com)

Ji Hae from the Blush Band wears:

Charles Albert: Titanium treated quartz ring, $225 (www.charlesalbert.com)

POParazzi: Tokyo gold mirrored earrings, $75 (www.ilovepoparazzi.com)

Angeli from the Blush Band wears:

Jared Jamin:Gold tone pewter earrings, $395 (www.jaredjamin.com)

WHERE: 55th Annual Grammy Awards at Staples Center in downtown Los Angeles, CA

WHEN: February 10, 2013

ABOUT ROYAL ASSCHER:

Royal Asscher was established in 1854 in the Netherlands and has had a very influential presence in the diamond industry. The company cut the worlds largest diamond to date and has also been awarded the title "Royal" two times from Queen Juliana of the Netherlands for being the top in the industry. Royal Asscher has provided jewelry to Royals for over a century now including Queen Elizabeth II and the Late Princess Diana.

Recently a more contemporary collection with a charitable tie-in was created called ‘Stars of Africa’. The collection represents one of the greatest innovations in the jewelry industry- floating diamonds! Diamonds encased in a fluid filled dome move around freely creating an effect that is utterly mesmerizing. Royal Asscher’s beautiful modern twist on traditional diamond design is helping rebuild Africa, which makes each piece have an underlying beauty as well. Royal Asscher refuses to work with conflict diamonds that originate from war torn countries that are unethically sourced and sold to fund warfare and civil destruction. Royal Asscher only sources diamonds from nations that are fully compliant with the Kimberly Process, an international diamond industry initiative to stop the flow of conflict diamonds.

ABOUT EVIL PAWN JEWELRY:

Evil Pawn Jewelry, designed by Faith Evangeline, is a fashion forward line inspired by Gothic and Victorian influences. Evil Pawn’s unique, hand- crafted pieces include bold headpieces, chrome chokers, skull earrings and more. This line is a great way to keep your style cutting-edge, and is a welcome alternative to the mass-produced, cookie-cutter jewelry lines on the market today.

ABOUT CHARLES ALBERT:

Why settle for average when you can be extraordinary? That whole idea and philosophy truly exemplifies the energy and idea behind the Charles Albert brand! Charles Albert believes this philosophy shines through every piece and helps create unique, one-of-a-kind designs that everyone can wear. Known for their high quality, well-made line of magnificent fine sterling silver and gold jewelry. Their team spends a great deal of time and effort seeking out new and unusual stones from around the world & beyond. Charles Albert truly is art inspired by nature that is fun and exciting to wear!

ABOUT POPARAZZI:

POParazzi Jewelry designer Amber Kessee is known for creating oversized accessories with mega bling. POParazzi’s wide range of styles consists of bracelets adorned with chrome spikes, glamorous Swarovski crystal encrusted hoops and Pave crystal rosaries. The designer has an impressive following and celebrity fan base that include performers such as Nicki Minaj, Kim Kardashian, Nicole Scherzinger, and the ultimate pop style icon: Lady Gaga. 

Leni Samuel in Junk Food Kids - Heidi Klum

Heidi Klum's daughter, Leni Samuel sported Junk Food while out and about in Los Angeles. Klum's mini-me looked adorable in her Batman Hangout Hoodie while grocery shopping with the family ($45).

Prabal Gurung for Target Lace-up Pump - Nolita Print

New York-based Prabal Gurung has been leading the wave of new American designers since his debut collection in 2009. His design philosophy is characterized by a mixture of modern luxury, indelible style and an astute sense of glamour.

Prabal Gurung For Target is one of the most anticipated capsule collections yet, and it's finally here! The celebrated designer introduces his limited-edition line of women's ready-to-wear and accessories, including handbags, shoes, and jewelry, in stores and online today.

http://www.target.com/c/prabal-gurung-for-target-brand-shop/-/N-5c7ex

Lacoste Super Bowl Party in New Orleans

This past Saturday Lacoste along with GQ and Mercedes Benz hosted an event to celebrate Super Bowl XLVII in New Orleans.

Celeb guests enjoyed exclusive access to a Lacoste VIP gifting suite.

Hayden Panettiere loved the Lacoste Cadene Slip white slip-on. All she wanted was to change out of her sky high pink pumps into the comfy flats, but they didn’t exactly go with her night time look!

Chase Crawford was crazy about the Lacoste Andover JAW – he sat back, relaxed, and made some calls with the help if his new favorite sneaker.  

GQ, LACOSTE, AND MERCEDES-BENZ

CELEBRATE THE BIG GAME IN THE BIG EASY

WITH SPECIAL MUSICAL PERFORMANCE BY LIL WAYNE

WHAT: GQ publisher Chris Mitchell, along with sponsors LACOSTE and Mercedes-

Benz, celebrated Super Bowl XLVII with a VIP party on Saturday, February 2nd,

in New Orleans. The event featured a live performance by Grammy Award

winning recording artist Lil Wayne. Drinks were provided by Patrón Tequila and

Beck’s Sapphire.

Guests in attendance included Kate Upton, Paul McCartney, Hayden

Panettiere, and Chace Crawford, along with David Arquette, Matt Bomer,

Terry Crews, Victor Cruz, Guy Fieri, Josh Hutcherson, Chris Johnson, Ryan

Kwanten, Terrell Owens, Shanell, Ian Somerhalder, Jesse Williams, and

more.

WHEN: Saturday, February 2, 2013

WHERE: The Elms Mansion * 3029 St. Charles Avenue * New Orleans

 By the way, have you seen the fashion blog post about Isla Fisher wearing Lacoste or the shoe moments post from the Runway Fashion blog.