Lookbook and interviews - H&M for Brick Lane Bikes

The "H&M for Brick Lane Bikes" is a men’s collection combining the function of cycling wear with great city style for both on and off the bike. It is made from more sustainable materials as part of H&M’s Conscious work.

VIDEO 1. H&M for Brick Lane Bikes --- Lookbook video.

VIDEO 2. A follow-up video with more info about the upcoming collection, which is launched on March 7, 2013 worldwide.

Published on Feb 11, 2013

Petter Klusell, designer at H&M; Chris Christodoulou, graphic designer at BLB and Feya Buchwald the founder of BLB tells us about the collaboration between the two companies and the coming collection "H&M for Brick Lane Bikes".

Produced by Barracuda Film & TV. Cleared for online publication and TV broadcasting.