Levi's made of garbage, but not in a bad way.

Global bottled water consumption is over 29 liters per person, per year.  Unfortunately, many of these bottles are not recycled.  Garbage is piling up.  These disposable bottles are not going to disappear on their own.  That is just one reason why Levi's were inspired to develop a new innovative use for the post consumer waste, like using recycled PET plastic bottles to create the Levi's Waste<Less jeans collection.