Alvanon,
the world’s leading apparel expert, has announced a further major order for its
AlvaForm technical fit mannequins from LC Waikiki ,Turkey’s largest independent
fashion brand. The latest order for ladies’, men’s and children’s EU series
AlvaForms, makes LC Waikiki Turkey’s largest user of the world’s leading fit
forms and consolidates its commitment to apparel sales growth through its
product sizing and fit strategy.
LC Waikiki ordered its first AlvaForm in
2008 and since that time has ordered and installed some 100 women’s, men’s and
children’s AlvaForms across its product development departments at its head
office in Istanbul, registered offices in Bangladesh and China, and key garment
manufacturing suppliers worldwide.
Simon Fernandes, regional director, UK ,
Southern Europe and West Asia, Alvanon explained: “LC Waikiki was one of the
first major retail brands in Eurasia to commit to a clearly defined and
consistent sizing and fit strategy. By using AlvaForms across its product
development disciplines, its design and technical professionals can share their
size and fit standard with key suppliers thereby streamlining the product
development process and helping them communicate accurate fit knowledge
consistently between departments and countries.”
Gülperi Tandar, Technical Director,
LCWaikiki Retail Company added: “We are on track to realize our
ambition of being one of the three most successful ready-made clothing retailers
in Europe by 2023. We have achieved this by giving our customers what they want
– quality affordable fashion that fits.” She added: “We have to respond quickly
to new trends and the AlvaForms enable us to quickly transform trends into
garments that consistently fit our young adult and child consumer demographic.
AlvaForms help us implement fit excellence across the group and our customers
know they can rely on our fit standard.”
About
LC Waikiki
The LC Waikiki affordable fashion brand was
founded in France in 1985 and bought in 1996 by the Turkish Taha Group (now the
Tema Group) which formed the LC Waikiki Retail Company. Since 1997, LC Waikiki
has become the leading independent apparel retailer in Turkey with nearly 400
stores, a significant online retail business, over 10,000 employees and a huge
share of Turkey ’s fashion market. The company has started to expand
internationally as well, and is now trading in more than 20 other
countries.
About
Alvanon
Founded in 2001, the Alvanon Group of
companies is the global leader in providing growth, profitability and
supply chain solutions to the apparel industry. In addition to its head office in New
York , European headquarters in London , Asian office in Hong Kong
and manufacturing facilities in Donguan and Shenzhen in China , Alvanon
has a worldwide team of dedicated apparel strategists and specialists. Alvanon has compiled the world’s largest
database of 400,000 body scans and provides customized fit and product
development strategies and tools to the world’s leading fashion brands,
retailers, lingerie, swimwear, sportswear, mail order and corporate clothing
suppliers.
Read more about Alvanon.
