Express broke a world record for the most people modeling on a catwalk. Isn't that cool? I wish I would have thought of this idea.
After successful fashion shows in Miami, Las Vegas and New Orleans, EXPRESS took over Times Square in New York City on Saturday, July 23, 2011, by opening the catwalk to the public prior to a live runway show featuring the new Holiday 2011 Collection. EXPRESS invited fashion aficionados and brand fans to walk the runway in an attempt to break the GUINNESS WORLD RECORDS® title for the most people modeling on a catwalk. An Adjudicator from Guinness World Records was on-site to officiate the event.
EXPRESS broke the previous record of 521 participants with an astounding 1,243 people walking the runway.
Despite the 95 degree heat, the 18 hour EXPRESS catwalk build, and over 1,000 bottles of Fiji water to hydrate the "models," the new record was effortlessly set at 11:35 AM.
Learn more about Express, Inc. at their official website.
Maybe the Fashion Industry Network, can break this record in the future.
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