Garcia Artwear has launched a new collection of scarves inspired by the artwork
of legendary guitarist and visual artist Jerry Garcia of The Grateful Dead.
Tapping into the trend of stylish and functional scarves, the rocker-chic
designs are wearable and collectible at an affordable price point of
$39.50.
Garcia Artwear designs capture the beauty
of select paintings and drawings created by Jerry Garcia, who is not only
revered worldwide as a beloved musician but also gained fame as a prolific
artist. The collection initially features four designs based on Jerry Garcia’s
colorful, whimsical artwork and launches on October 15, 2013. The designers of
Garcia Artwear have deep roots in the fashion industry. Members of the team that
originally created J. Garcia Art in Neckwear, neckties that were a popular
fashion staple throughout the 1990s, have collaborated to develop this new
collection. Garcia Artwear is licensed by The Garcia Family LLC and created by
the Titan Design Group.
The full collection of Garcia Artwear
scarves is currently available at www.GratefulGirls.com and will soon be
available on www.Amazon.com.
Garcia Artwear: A Look at the Scarf
Collection
The first scarf designs launching in
October 2013 feature four distinct styles made of 100% viscose and 100%
polyester, in a selection of bold hues and softer palettes. These designs
capture the beauty of select paintings and drawings by Jerry Garcia of The
Grateful Dead, telling a visual story of the artwork that each design emulates.
Styles include:
·
Banyan Trees: A soft-hued scarf with a touch of breezy sophistication,
available in red and pink colorways. This scarf is inspired by Jerry Garcia’s
popular watercolor painting called Banyan Trees, which are prolific on The Big
Island of Hawaii in which Garcia found a second home. Material: 100% viscose.
Dimensions: 68” x 28” with 3” knotted string fringe.
·
Dawn At The Ritz: A richly colored scarf with an artful watercolor
effect. Available in original (the colors of sunrise), sage and teal colorways.
The impressionistic look of Jerry Garcia’s Dawn at the Ritz watercolor is
captured in this scarf, emulating the vibrant hues of the Manhattan skyline as
seen from his hotel room window in the early morning. Material: 100% viscose.
Dimensions: 68” x 28” with 3” knotted string fringe.
·
Feeding in the Light: An artistic collage of color, available in original
(dusty orange), blue and teal colorways. This scarf is based on the painting
Feeding in the Light, a tribute to Jerry Garcia’s deep love of the ocean and
skin diving, later renamed “Neighbors” by Garcia, indicating his awareness of
the interaction between ocean species. Material: 100% viscose. Dimensions: 68”
x 28” with 3” knotted string fringe.
·
Wetlands I: A subtle medley of complementary multi-hues creates an
elegantly artistic look. Available in two distinct styles. These scarves are
based on Wetlands I, one of Jerry Garcia's first airbrush paintings in this
dynamic style, which endures as one of his most popular works. Wetlands I Scarf:
Material: 100% viscose. Dimensions: 70” x 38”. Wetlands I Wrap: Material: 100%
polyester. Dimensions: 70” x 43”.
Jerry Garcia’s Art: Inspiring
Fashion
In addition to gaining worldwide fame as a
guitarist in The Grateful Dead, Jerry Garcia was a notable artist. Garcia
studied at the San Francisco Art Institute and his art includes works in
watercolor, gouache, pencil, ink, airbrush and digital media. His pieces are
highly collectible and have been shown in galleries across the U.S. While on the
road between concerts, Garcia spent many hours sketching in small notebooks and
painting with watercolors. He experimented with acrylics and airbrush painting
when he was home. Jerry had the ability to simply draw without a plan or thought
of anything in particular, often simply allowing the image to emerge from the
materials. When his art was shown in a New York City gallery in 1991, a tie
manufacturer thought that Jerry’s art would look great on neckwear and
thereafter, Jerry allowed his art to be licensed to J. Garcia Art in Neckwear
for this purpose. It was a popular sight in the 1990s to see men of all ages
wearing a distinctive J. Garcia tie. And in 2013, a stylish collection of
women’s fashion scarves based on Jerry Garcia’s artwork has been created for
women.
About Garcia Artwear
Designed by two best friends who share a
love of fashion, designs in the Garcia Artwear collection are inspired by the
artwork of Jerry Garcia and created by the Titan Design Group. The team behind
Garcia Artwear has paired their passion for Jerry Garcia’s artwork with a
history of successful retail launches. Members of the team that originally
created J. Garcia neckwear, the popular neck ties that were a stylish staple for
men throughout the 1990s, have collaborated to develop this new collection of
scarves. Use of the Jerry Garcia name is licensed to Titan Design Group by The
Garcia Family LLC. For more information, go to www.GarciaArtwear.com. Follow Garcia
Artwear on Facebook at www.facebook.com/GarciaArtwear.
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