Monday, November 18, 2013

Burberry Pattern, Check or Plaid

In 1856 Tomas Burberry established his first shop.  However, that is not the beginning of the iconic Burberry pattern.  Regardless of whether or not you call the design a Burberry pattern, Burberry check, or Burberry plaid, the fashion world understands that you are referencing the following design.

In 1901, the Burberry Equestrian Knight Logo was developed containing the Latin word "Prorsum", meaning forwards, and registered as a trademark.  In 1911 they became the outfitters for Roald Amundsen, the first man to reach the South Pole, and Ernest Shackleton, who led a 1914 expedition to cross Antarctica. A Burberry gabardine jacket was worn by George Mallory on his ill-fated attempt on Mount Everest in 1924. In 1914, Burberry was commissioned by the War Office to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in the "trench coat". After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats.

If you are a true fashionista, you most likely are very familiar with the Burberry plaid pattern.  It is one of the worlds most recognizable patterns.  The design is often referenced as the Burberry pattern, Burberry check, or Burberry plaid.

The red, white, black, and camel check, known as the 'Nova,' which came to be synonymous with Burberry, was first used as a lining for their trenchcoat in 1924. It wasn't until as late as 1967 that the Burberry Check, by now registered as a trademark, was widely used on its own for items including umbrellas, scarves and luggage. 
Burberry offers a range of checks:

  • Haymarket: Classic check with the Burberry Equestrian Knight
  • House: Classic check without the Burberry Equestrian Knight
  • Nova: The newer and bigger check pattern. Has a cream/tan background with vertical and horizontal black and pink/red stripes
  • Supernova: Larger than Nova check.
  • Exploded: Exploded check usually in metallic colours like silver
  • Smoked: Classic check in a darker colour with no Equestrian Knight detail
  • The Beat: Classic check in black and white.

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