LOS
ANGELES, CA: Garcelle
Beauvais was the epitome of sophisticated-chic when she attended the
LOVEGOLD Luncheon. The stunning actress wore a fuchsia sheath dress
paired with a beige clutch by Melie Bianco and a magenta
cocktail ring by Samantha Wills.
WHO:
Actress,
Garcelle Beauvais
WHAT:
The gorgeous model turned actress wears:
Melie Bianco: Taupe Clutch with Envelope Flap(www.meliebianco.com)
Samantha Wills: Bohemian Bardot Ring in Magenta, $75
(www.samanthawills.com)
WHERE:
At the LOVEGOLD Luncheon in Los Angeles,
CA
WHEN:
January 9, 2014
ABOUT
MELIE BIANCO:
It all began with an idea: design stylish,
luxurious handbags and sell them at an affordable price. This idea came to life
when Melissa and William, a husband and wife team, founded Melie Bianco in 2003.
Since then their designs have been featured on TV segments and spotted in major
fashion magazines like Marie Claire, Glamour, Lucky, Instyle, Oprah,
Cosmopolitan, Self, People Style Watch, and Vogue among others. The main
emphasis behind the Shop Melie brand was that handbags are usually found in the
up-scale department (next to cosmetics, watches, shoes and jewelry). With this
being such a prime area, it gave them the motivation to offer affordable luxury
to the everyday woman. They did this by creating trend driven handbags that are
always stylish from season to season by using premium faux leather, paying
attention to craftsmanship and using high-end hardware and lining. Th eir
mission is for every woman to “treat herself to a little luxury”.
Raised along side the picturesque beaches of Port Macquarie on Australia’s East Coast, Samantha Wills moved to Sydney in 2004. The same year she unveiled her debut collection at Australian Fashion Week to rave reviews. Entirely self-taught, design came as second nature to Wills who began hand-crafting pieces for her friends and family while she was still at school.
Inspired by her love of travel, many of Wills’ designs are affectionately named after her favorite destinations & adventures had along the way, while her home in New York City provides a constant source of artistic stimuli. Wills rarely leaves her apartment without a camera in hand to capture the magic of the city. Wills down to earth nature is easily spotted in her communications as a spokesperson for the brand, the designer has established a cult following, especially on digital mediums where she communicates honestly & openly with fans as she would friends, sharing personal stories from her life, in & amongst communications about the brand.
In 2011,Wills was hailed the ‘Break Out Star’ By THE NEW YORK TIMES. Often referred to as ‘SW’ by colleagues & fans alike, Wills has been tipped by fashion writer Inez Mendoza to be ‘Australia’s biggest export since Vegemite’, if her mass following & early success are anything to go by, the future is bright for this glamorous brand & its young namesake.
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