In a modern world of "abbreviations", JCPenney now has a logo that helps the "JCP" portion of the name stand out.
Learn more about the New JCPenney Logo. 
To choose a new logo design, jcpenney sought submissions that reflect a wide range of perspectives. Participants included the Company's associates, several design agencies and two art schools – University of Cincinnati and Rhode Island School of Design – that collectively submitted over 200 designs for consideration. The winning design was provided by Luke Langhus, a third-year graphic design student at the University of Cincinnati, who chose to reintroduce jcpenney's iconic red box – a symbol he has long associated with the national retailer. Langhus developed a versatile logo that preserves the Company's namesake but can be modified to showcase the "jcp" independently, given his intent to ensure it would resonate with constantly-connected digital consumers who often use abbreviations.
Learn more about JCPenney.
Visit the JCPenney website.
Visit the JCPenney website.
Do you like the new logo?
Do you think they should have changed their logo?
No comments:
Post a Comment