J. C. Penney Company, Inc. Profile Summary May 2011 : About JCPenney

Here is a brief profile regarding JCPenney.  Obviously, we are all already some what familiar with the J.C. Penney Company.  But here is a brief re-cap for May 2011.

J. C. Penney Company, Inc., one of America's leading retailers, operates over 1,100 jcpenney department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America's families each year, the jcpenney brand offers a wide array of private, exclusive and national brands which reflect the Company's vision to be America's shopping destination for discovering great styles at compelling prices. Traded as "JCP" on the New York Stock Exchange, the $17.8 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders. For more information visit, www.jcpenney.net.

Learn more about JCPenney from their website JCPenney retail website or the JCPenney corporate website.

JCPenny New Logo : February 2011 New JCPenney Logo

In a modern world of "abbreviations", JCPenney now has a logo that helps the "JCP" portion of the name stand out.

 

Learn more about the New JCPenney Logo.

To choose a new logo design, jcpenney sought submissions that reflect a wide range of perspectives. Participants included the Company's associates, several design agencies and two art schools – University of Cincinnati and Rhode Island School of Design – that collectively submitted over 200 designs for consideration. The winning design was provided by Luke Langhus, a third-year graphic design student at the University of Cincinnati, who chose to reintroduce jcpenney's iconic red box – a symbol he has long associated with the national retailer. Langhus developed a versatile logo that preserves the Company's namesake but can be modified to showcase the "jcp" independently, given his intent to ensure it would resonate with constantly-connected digital consumers who often use abbreviations.

 

Learn more about JCPenney.
Visit the JCPenney website.

 

 

 

Do you like the new logo?

Do you think they should have changed their logo?