Orta Blu, the sustainability division of Orta, one of the worlds largest denim manufacturers, is working with local Turkish cotton farmers to help them in the transition to producing “Better Cotton”.
Orta Blu will assist the farmers implement the BCI (Better Cotton Initiative) protocol which dictates growing cotton in a way that reduces stress on the environment and improves the livelihoods and welfare of farming communities.
Orta Blu is using their newly created on-line platform www.ortablu.org to document their efforts in decreasing their environmental impact with their denim production and to promote their global Social Missions.
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